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VIDEOS

	East Side Endoscopy - Brett Bernstein, MD - Medical Director Commencement of Operations January 2010 Beth Israel Medical Center joined by a coalition of local physicians is pleased to announce the commencement of operations of East Side Endoscopy, LLC (ESE) at their location in the lower east side of Manhattan. Over the past two years, Beth Israel Medical Center and Physicians Endoscopy evaluated the business viability to combine forces and create a new EASC through a joint venture arrangement. Slated to open in early 2010, the new center will be conveniently located in the Gramercy Park area of New York City, and will be located conveniently close to the physicians’ practices. Read the full release..

	Beth Israel Medical Center - Hospital Joint Venture Deborah Visconi, Sr. VP of Administration offers the hospital's perspective and strategic opportunity between Beth Israel Medical Center and a coallition of local physicians.

	East Side Endoscopy - Manhattan, New York Michael Blechman, MD - Asstistant Medical Director, shares the physician's perspective regarding the hospital joint venture with Beth Israel Medical Center.

	Endoscopy Center of Western New York Christopher Bartolone, MD discusses the importance of colon cancer screening and early detection